Clear and to the Point: 8 Psychological Principles for by Stephen M. Kosslyn

By Stephen M. Kosslyn

Precise or fake? so much PowerPoint shows are: ·compelling ·illuminating ·informative ·clear and to the purpose resolution: fake Make a metamorphosis following the rules of Stephen Kosslyn: ·a global authority at the visible mind ·a transparent and interesting author Making PowerPoint shows which are transparent, compelling, memorable, or even relaxing isn't an imprecise artwork. during this ebook, Stephen Kosslyn, a well known cognitive neuroscientist, offers 8 basic rules for developing a presentation that takes benefit of the data smooth technology has came upon approximately belief, reminiscence, and cognition. utilizing 1000s of pictures and pattern slides, he exhibits the typical error many of us make and the easy how one can repair them. for instance, by no means use underlining to stress a word--the line will bring to a halt the ground of letters that experience descending traces (such as p and g), which interferes with the brain's skill to acknowledge textual content. different suggestions contain why you might want to kingdom your end firstly of a presentation, while to take advantage of a line graph as opposed to a bar graph, and the way to take advantage of colour effectively. via following Kosslyn's rules, somebody might be in a position to produce a presentation that works!

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Extra info for Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

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Instead of trusting that summary to chance, give it directly. And instead of trusting to memory, prepare slides that make these crucial points. 28. In this presentation, I introduce the eight principles, and as part of the summary I briefly revisit each of them. ). In an effort to turn a sow’s ear into a silk purse, I use the fact that this is not a communication graphic, but rather a work of art, to my advantage—I point out the difference and underscore the importance of relevance. 3. Set up a snappy ending.

The Big Picture ● ● Respect the Rule of Four. Organize your outline hierarchically into groups of no more than four pieces of information because that’s about all we humans can hold in mind at the same time. Each of these groups, however, can in turn include up to four groups (but I don’t recommend pushing to the limit—if possible, each group should contain no more than three pieces of information). After you present the outline of the major parts of your presentation, briefly explain what is in each part.

31. I end by returning to the opening slide, which not only reminds the audience of the topic and my identity, but also may help them stay on topic during the question session. Getting the message across: Delivering the presentation Because your presentations should be conceived and constructed from the outset to be delivered to an audience, this chapter would not be complete without a brief discussion of how to deliver presentations. 1. Speak to—not at—your audience. Keep in mind the three following recommendations.

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