Career Opportunities in the Retail and Wholesale Industry, by Orange County Association Staff, Andrew J. Groveman

By Orange County Association Staff, Andrew J. Groveman (Foreword by), John R. Sohigian (Foreword by) Shelly Field

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Extra resources for Career Opportunities in the Retail and Wholesale Industry, 2nd edition

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The ability to solve problems while remaining calm is 24 essential. The ability to see both sides of a problem also is necessary. Individuals should be detail oriented and have a basic understanding of everything that goes on in a mall. This includes maintenance, construction, human resources, tenant relations, community relations, leasing, budgets, advertising, and marketing. Communication skills, both written and verbal are essential. The ability to work with and get along with people is mandatory.

Positions are advertised in display ads in newspapers.  Larger malls and shopping centers often have internships in the management office. Others may have summer jobs as assistants. Contact malls in your area to check into the possibilities.  Take seminars and courses in advertising, promotion, public relations, marketing, and publicity.  Other seminars in retail management, mall management, and shopping center development will also give you added knowledge in the field as well as helping you make contacts.

While the individual may be required to check ad copy for accuracy, he or she will usually be expected to have ads reviewed by the advertising director. An important function of the Advertising Assistant is helping the Advertising Director plan and develop the annual advertising budget for the center. In this position, the Ad Assistant works with the advertising director and learns how to budget the amount of money to be spent on promotions, the various types of media, and cost-effective places to advertise.

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