By Cornelia Dean
What we don’t comprehend can harm us—and does so on a daily basis. weather switch, health and wellbeing care coverage, guns of mass destruction, an getting older infrastructure, stem telephone examine, endangered species, area exploration—all have an effect on our lives as voters and humans in sensible and profound methods. yet until we comprehend the technology in the back of those concerns, we won't make average decisions—and worse, we're vulnerable to propaganda cloaked in medical rhetoric.
To show the proof, this ebook indicates, scientists needs to take a extra lively position in making their paintings available to the media, and therefore to the general public. In Am I Making Myself Clear? Cornelia Dean, a distinct technological know-how editor and reporter, urges scientists to beat their institutional reticence and enable their voices be heard past the discussion board of scholarly book. by means of providing important tricks for bettering their interactions with policymakers, the general public, and her fellow newshounds, Dean goals to alter the angle of scientists who scorn the mass media as an enviornment the place very important paintings is simply too frequently misrepresented or hyped. much more very important, she seeks to persuade them of the worth and urgency of speaking to the general public.
Am I Making Myself Clear? indicates scientists tips to converse to the general public, deal with the media, and describe their paintings to a lay viewers on paper, on-line, and over the airwaves. it's a publication that would enhance the tone and content material of dialogue over serious concerns and should serve the pursuits of technological know-how and society.
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Additional resources for Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public
The results are too often dull. Some publications—the St. Petersburg Times in Florida, the New London Day in Connecticut, and the Anniston Star in Alabama, to name three—are owned by foundations. They must make enough money to survive, but they don’t have to satisfy the demands of Wall Street. Is this the journalism model of the future? Possibly. And recently some journalists at the Star Tribune of Minneapolis, once one of the nation’s leading dailies, organized an online, nonproﬁt daily newspaper.
That is one reason why people in industrialized countries, who are freer from risk of real harm than just about any people who have ever lived, worry more about it now than ever before, and why questions of risk are often the central, or even the only, issues in science-related policy discussions. Perhaps, some researchers say, that is because we are more and more dependent on new technologies with powerful effects—intended and unintended—whose risks we cannot calculate. Also, we are afﬂuent, so we have more to lose.
Darwin’s theory of evolution 4. The development of communism 5. Fascism and the rise of totalitarian dictatorships 6. Invention of the automobile 7. Electricity and its offshoots (light, telegraph to television, movies) 8. The end of slavery on the basis of color 9. The end of monarchy as a form of government 10. The conquest of space You might not agree with their choices. If I were compiling such a list, there are things I would lose and things I would add. ” Many of them are 35 am i making myself clear?